What Are Skills Covered in Official Exam?

The Microsoft MB-220 validation tries to educate the test-taker about a wide range of topics. Concepts like marketing configuration application, creating & managing the marketing form, and customer journey are explained easily. Overall, there are eight domains included in this exam:

• Customer journey control

  An in-service marketing consultant can hone his skills in customer journey management in such a scope. How to publish a customer journey, implement targets, and determine content types are covered by such a topic.

• Segments and lists and their management

  A fundamental understanding of managing segments and subscription center lists is covered in an extensive manner in this objective.

• Managing events and webinars

  Ways to create events and webinars, the event team creation, set up sessions, sending invitations, speaker management, handling social media posts, and management form creation is what this area tries to explain.

• Monitoring leads, contacts, and accounts

  This section is compact and explains the fundamental expertise required for creating and managing accounts, contacts, and leads with LinkedIn.

• Marketing emails

  Creating a marketing email using a template, managing a subscription center, and adding mandatory fields are what a learner will gain as this segment ends.

• Dynamics 365 customer voice

  The learning of this objective covers the topics like creating surveys, preview the surveys, and the management of survey responses.

• Marketing forms and pages

  Creating marketing forms and marketing pages is the focused learning on the third portion. Creating & adding content, adding forms, and many other functions related to the marketing forms and pages are the learning outcomes here.

• Marketing app configurations

  Skills essential for configuring portal integration, social media, data protection tools, portal integration, and templates can be gained effectively in this first exam domain.

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Introduction to MB-220: Microsoft Dynamics 365 Marketing Exam

Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.

As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing

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Learning Path 3

The course is known as “Manage Events in Dynamics 365 Marketing”. To complete it, the students must have prior knowledge of navigation in Dynamics 365 and marketing concepts. This learning path helps the candidates gain an understanding of the tasks listed below:

• Creating an on-site event
• Creating a webinar event
• Promoting events, managing check-ins and registration, as well as reviewing results
• Advanced event management features

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

Microsoft MB-220 Exam Syllabus Topics: