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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?

A) Sender Profile and AMP script Lookup
B) Send Classification and Subscriber Attributes
C) Delivery Profile and AMP script Lookup

2. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A) Under user permissions, select limited template access.
B) Configure Content Blocks to only be usable within approved templates.
C) Configure restrictions within a Content Area for approval block types

3. Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?

A) The new email address is from an unsupported domain.
B) The email address has not been updated in All Subscribers.
C) The customer has not opted in again with the new address.

4. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A) Email Analytics Tile
B) Analytics Dashboard
C) Journey History

5. A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A) Filtered data extension
B) SQL Query
C) Data Filter

Solutions: