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Adobe AD0-E452 Exam Overview:

Adobe AD0-E452 Exam Syllabus Topics:

Adobe AD0-E452 Exam: Everything You Wanted to Ask

Adobe Audience Manager Architect Sample Questions:

Question 1

A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet.
Which audience sharing approach should an architect recommend?

A. Set up Declared IDs export feed in AAM to share with the media partner.
B. Set up URL type destination because it is quick and does not require enabling Marketplace.
C. Set up Server-to-Server destination with the media partner's Audience Manager account.
D. Set up Cookie-type destination to track a website visitor's past activities.

Question 2

A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all publications.
The media company wants to begin targeting ads to as many of the new magazine's subscribers as possible.
What approach should an architect take to meet the requirements?

A. Add the media company's marketing pixel to the magazine's website
B. Onboard the acquired magazine's CRM data via a matching partner
C. Onboard the media company's CRM data via a matching partner
D. Reconcile the two CRM databases offline and onboard via a matching partner

Question 3

Refer to the exhibit.

A client wants to understand how its Display Media optimization programs are performing by AAM Segment.
The client wants to produce a report as outlined in Exhibit A.
What should an architect recommend the implementation team do to capture the data in the impressions column?

A. Add a demdex media pixel to the ad's creative.
B. Capture the referring domain of the click-through event.
C. Capture the campaign code from the destinational URL.
D. Use server-side forwarding to capture the impressions.

Question 4

Which statement represents the steps for generating a Customer Data Feed (CDF)?

A. Architect can begin self-service set up using a secure, customer-specific Amazon S3 bucket to start CDF file delivery
B. Architect can begin self-service set up using a secure, customer-specific on-premise file location to start CDF file delivery
C. Audience Manager generates CDF files hourly and stores them in a secure, customer-specific Amazon S3 bucket
D. Audience Manager generates CDF files daily and stores them in a secure, customer-specific on-premise location

Question 5

A client ingests a Customer Data Feed (CDF) export log daily into an offline analytics data platform to develop advanced reporting and analytics capabilities.
The IT team has ensured that the CDF log is processed and ingested in the analytics platform successfully and accurately daily.
The Analytics Team built a trends report using various combinations of the fields available in the CDF log shown to understand that user level behavioral activity across digital marketing channels:
* EventTime
* Device
* Realized Traits
* Realized Segments
* All Traits
* All Segments
* MCDevice
* Container ID
* IP Data Type
The trends report shows a zero user count for all reports since last week.
What should be confirmed to resolve this issue?

A. The device is present in the CDF log received from Audience Manager.
B. The IP Data Type is disabled in the CDF log received from Audience Manager.
C. The Container ID is always present in the CDF log received from Audience Manager.
D. The Realized Segments data has been received from Audience Manager.

Solutions: