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Adobe AD0-E608 Exam Syllabus Topics:

SectionWeightObjectives
Distribution12%- Curate fields available in a particular report or dashboard
  • 1. Manage report components
  • 2. Customize dashboards
- Schedule and share reports with key stakeholders
  • 1. Share projects securely
  • 2. Configure report scheduling
- Organize projects in a logical manner
  • 1. Maintain reporting consistency
  • 2. Structure workspace projects
Components30%- Build non-admin components to address business questions
  • 1. Customize workspace components
  • 2. Create derived fields
- Create a subset of data using appropriate components and filters
  • 1. Use dimensions and metrics
  • 2. Apply filters to datasets
- Translate business questions into relevant components
  • 1. Build filters and segments
  • 2. Create calculated metrics
Data Analysis26%- Choose correct components for analysis
  • 1. Use attribution models
  • 2. Select dimensions and metrics
- Perform exploratory analysis and interpret results to provide insights
  • 1. Interpret business trends
  • 2. Analyze customer journeys
- Evaluate audiences to share with other AEP tools
  • 1. Activate audiences
  • 2. Create audience segments
Reporting32%- Determine how to use and apply date ranges
  • 1. Apply rolling date ranges
  • 2. Compare reporting periods
- Determine appropriate visualizations or tables to address business questions
  • 1. Configure reporting tables
  • 2. Select visualization types
- Determine which data view to use based on data sources, identities, and date ranges
  • 1. Choose suitable data views
  • 2. Understand identity stitching

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which visualization would best represent the percentage of total revenue contributed by different product categories?
Response:

A) Summary Table
B) Pie Chart
C) Trend Line
D) Bar Chart


2. Which segment configurations should be enabled to track returning customers in Adobe CJA?
(Select two.)
Response:

A) Data Ingestion from CRM
B) Event Type Matching
C) Identity Resolution Setup
D) Purchase Event Trigger


3. Which distribution method should be used to send project reports via email in Adobe CJA?
Response:

A) Data Export Service
B) Email Distribution Channel
C) Report Scheduler
D) Campaign Delivery Module


4. An organization follows a fiscal year which starts in month of October and ends in September. As a CJA Business Practitioner you are asked to implement the current fiscal year as date range in annual reports. What is the recommended way to achieve it through custom date range?
Response:

A) Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year plus 9 months'.
B) Use a fixed date range for the fiscal year.
C) Create a custom date range enabling rolling date range option, with Start as 'Start of current year plus 9 months' and End as 'End of current year minus 3 months'.
D) Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year minus 3 months'.


5. Which visualization do you use to analyze progression against user-defined goal ranges?
Response:

A) Line
B) Histogram
C) Area
D) Bullet graph


Solutions:

Question # 1
Answer: B
Question # 2
Answer: B,C
Question # 3
Answer: C
Question # 4
Answer: D
Question # 5
Answer: D

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