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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You've launched two campaigns with five ad sets. Two ad sets are not spending their budget.
As a matter of fact, they've only spent $1 of the $50 you placed the budget for each ad set.
What are some of the reasons your ad sets are not running?
Select all that apply.
Choose ALL answers that apply.

A) You've reached the limit of the campaign.
B) Your ad is scheduled for a future date.
C) Your ads within the ad set were not approved.
D) Your ad set is not active.
E) The ad set audience is too large.

2. You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.

A) Video Engagement
B) Video Views Objective
C) Reach objective
D) Video Completion Objective
E) Brand Awareness Objective

3. You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.

A) Reduce video length to 1 minute.
B) Take off subtitles
C) Add thumbnail image with less than 20% text
D) Change video so that it does not require sound in the beginning
E) Tag influencers in the video.

4. You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.

A) You should decrease your budget to $3,000
B) You should switch the budget from ad #4 to ad #2.
C) You should delete all ad sets and have leave just one.
D) You turn off Ad #1
E) You should use budget optimization for your campaign.
F) You should switch your campaign objective from post interaction to brand awareness.
G) You should increase the budget from ad #5

5. You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.

A) Use a Point Of Sale provider to integrate offline conversions.
B) Use digital receipts instead of printed receipts to enable offline conversions.
C) Collaborate with another Facebook Marketing Partner in order to measure offline conversions.
D) Use website conversions to integrate with offline conversions.
E) Integrate your CRM system with your offline conversions.

Solutions: