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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. When you configure a new action for Google AdWords conversion tracking, there is a customized field called "other" and four other tracking purpose fields. Which of the following is not a valid tracking purpose for conversion tracking?

A) Signup
B) Purchase/Sale
C) Download
D) View of a key page

2. You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create separate campaigns for different products the store offers?

A) Only with multiple campaigns can the store use the geographical locations.
B) Multiple campaigns allow the store to target multiple countries.
C) With multiple campaigns in one account you can set different daily budgets.
D) Multiple campaigns will reduce the cost per click.

3. Frankie is interested in using the Google Website Optimizer on her site. She has configured her site with three different new landing pages and is ready to use the Google Website Optimizer. Considering that Frankie has three landing pages to review, which type of Website Optimizer test should she use?

A) A/B test
B) Multi-variation test
C) B/A test
D) Multivariate test

4. Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configure the tracking?

A) Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page.
B) Jane should actually use Google Analytics for this task.
C) Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page."
D) Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.

5. You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?

A) Create one campaign for all of their products to maximize ad exposure.
B) Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
C) Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.
D) Create a campaign based on their products and use placements to target their audience.

Solutions: