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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Event Management and Budgeting | 15% | - Manage media plans and rate cards - Set up and manage events/webinars - Track marketing budgets and expenses |
| Topic 2: Create and Execute Marketing Campaigns | 25% | - Design multi-channel campaigns - Automate workflows and customer journeys - Manage email marketing and templates |
| Topic 3: Configure and Manage Core Dynamics Marketing | 25% | - User roles and security - System navigation and settings - Marketing calendar and workspace |
| Topic 4: Manage Marketing Contacts, Leads and Segments | 25% | - Build static and dynamic segments - Create and manage contacts and leads - Lead scoring and qualification |
| Topic 5: Analytics, Reporting and Integration | 10% | - Analyze campaign performance - Generate marketing reports and dashboards - Integrate with Dynamics CRM |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. How many market segments can a market be segmented into?
A) an unlimited number
B) a maximum of one per media outlet
C) a maximum of one per media type
D) a maximum of one per demographic, psychographic, and geographic characteristic
2. You are creating an item for Microsoft Dynamics Marketing to use when invoicing expenses that are not associated with items or services.
What should you do?
A) Restrict the item for use by your company.
B) Set the item type to Items/Services.
C) Set the item type to Standard Item.
D) Set the item as the default item.
3. You need to export a set of records generated by a marketing query.
Which type of file can you export the record set to?
A) Comma delimited (*.csv)
B) XML(*.xml)
C) Microsoft Excel workbook (*.xlsx)
D) Text(Mxt)
4. You are using the Scheduler to configure campaign automation.
What does the Number of Days setting control?
A) the number of days to wait before activating the campaign
B) the frequency at which the campaign retries an activity until it succeeds
C) the number of days to wait before performing the activity that follows the Scheduler
D) the number of days between activity recurrences
5. Which statement about reviewing and approving routed items is true?
A) Approvers can update their comments for items that have completed the approval process.
B) Approvers can provide comments for an item until another approver provides comments
for that item.
C) Approvers can provide comments for an item until the approval process is complete.
D) Approvers can provide comments and select the status for an item only once.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: B |
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