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Reference: https://education.oracle.com/oracle-eloqua-cx-marketing-2020-implementation-essentials/pexam_1Z0-340-20

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Understanding functional and technical aspects of Oracle Eloqua CX Marketing 2020 1Z0-340-20 Email Configuration and Preference Management, Form Configuration

The following will be discussed in the ORACLE 1Z0-340-20 exam dumps:

  • Describe Eloqua settings that support email management and email personalization
  • Configure a customized landing page
  • Upload known unsubscribes and hard bounces into a new instance and configure an Eloqua data export
  • Create a form and identify advanced form techniques
  • Integrate an externally hosted form
  • Configure an email group
  • Describe the subscription and preference management options available within Eloqua

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Oracle 1Z0-340-20 Exam Syllabus Topics:

SectionObjectives
Topic 1: Account Configuration and Administration- Email Configuration
  • 1. Email groups
  • 2. Subscription management
  • 3. Deliverability settings
- Security and User Management
  • 1. Security groups
  • 2. User roles and permissions
  • 3. Account administration settings
Topic 2: Campaign Management- Campaign Design
  • 1. Campaign activation and monitoring
  • 2. Campaign canvas
  • 3. Campaign elements
- Email Marketing
  • 1. Dynamic content
  • 2. Email creation and editing
  • 3. Personalization
Topic 3: Automation and Lead Management- Lead Scoring
  • 1. Lead qualification processes
  • 2. Profile and engagement criteria
  • 3. Scoring models
- Program Builder and Campaign Automation
  • 1. Program steps and actions
  • 2. Automated workflows
  • 3. Program analysis
Topic 4: Web Tracking and CRM Integration- CRM Integration
  • 1. Data synchronization
  • 2. Salesforce integration concepts
  • 3. Oracle CX integrations
- Web Tracking
  • 1. Tracking scripts
  • 2. Visitor activity monitoring
  • 3. Digital behavior analysis
Topic 5: Data Management- Contacts and Segmentation
  • 1. Segments and filters
  • 2. Shared lists
  • 3. Contact fields and records
- Data Imports and Exports
  • 1. Update rules
  • 2. Import processing
  • 3. Data cleansing
Topic 6: Reporting and Analytics- Insight and Reporting
  • 1. Performance dashboards
  • 2. Marketing analytics
  • 3. Campaign reporting

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