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SPSS IBMSPSSMBPDA Exam Syllabus Topics:

SectionObjectives
IBM SPSS Modeler Fundamentals- Data understanding and profiling
  • 1. Data types and structures
    • 2. Data quality assessment
      - Introduction to SPSS Modeler interface
      • 1. Data preparation basics
        • 2. Streams and nodes overview
          Predictive Modeling- Clustering and segmentation
          • 1. Customer segmentation use cases
            • 2. K-means clustering
              - Classification techniques
              • 1. Decision trees
                • 2. Logistic regression basics
                  Data Preparation and Transformation- Data transformation methods
                  • 1. Normalization and aggregation
                    • 2. Deriving new fields
                      - Data cleansing techniques
                      • 1. Handling missing values
                        • 2. Outlier detection and treatment
                          Business Application of Analytics- Deployment considerations
                          • 1. Reporting and insights delivery
                            • 2. Operationalizing models
                              - Business problem framing
                              • 1. Use case identification
                                • 2. Translating business needs into models
                                  Model Evaluation and Validation- Model performance metrics
                                  • 1. ROC and lift charts
                                    • 2. Accuracy and confusion matrix
                                      - Model validation techniques
                                      • 1. Training and testing split
                                        • 2. Cross-validation concepts

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