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Salesforce Loyalty Management Accredited Professional Sample Questions:

1. A Loyalty Manager wants to send an SMS to a member's mobile device after the member has made a purchase and their non-qualifying points have been increased.
An integrated solution between Salesforce Loyalty Management and Salesforce Marketing Cloud is proposed to meet this business need.
Which two Salesforce solutions are required to meet the business's needs?

A) Marketing Cloud Connect
B) Marketing Cloud Mobile Push
C) Marketing Cloud Personalization
D) Marketing Cloud MobileConnect

2. Universal Containers (UC) plans to implement Salesforce Loyalty Management for a new Loyalty program; however, its operations team remains skeptical about the Loyalty solutions, such as rules, processes, and benefit types.
Which option should UC consider when planning its implementation to ensure staff is helping to boost adoption and engagement?

A) Define a strategy led by marketing and involving the finance team.
B) Define a company-wide initiative, including an operations team.
C) Describe the initiative to the Chief Marketing Officer team for their approval
D) Define a strategy led by marketing and involving the analytics team.

3. What is a business use case for integrating Marketing Cloud Personalization with Loyalty Management?

A) To create unified profile from multiple source of truth and build a golden record.
B) To offer promotions in real-time to customers.
C) To be able to send personalized marketing emails in batches.
D) To enable the purchasing of products and take payment.

4. Universal Containers (UC) plans to implement Loyalty Management and change its current strategy of giving benefits to all members equally. UC wants to use its Loyalty program to build a network of brand advocates-people who are willing to endorse the UC brand because of positive experiences.
Which three ways can Loyalty Management help to fulfill the new strategy?

A) Create a Loyalty program tier with member benefits to keep customers engaged.
B) Maintain a Loyalty solution on separate systems (Loyalty Management for accruals and an External Analytics system) to ensure data integrity
C) Define a transactional point-based program, in which one point is earn for every dollar spent
D) Send promotions at the right time to the right program members using Salesforce CDP's market segmentation capabilities
E) Issue tickets to a concert to any Loyalty member that posts a product review on social media

5. What is the correct implementation approach for an Administrator to target a promotion only for specific products?

A) Create product attributes in Promotion Setup
B) Add promotion to the lookup field on the product
C) Create a custom list on the promotion
D) Map products to promotion through an out-of-the-box Related List

Solutions: