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In 2026, failing the Facebook Meta Certified Digital Marketing Associate exam means paying the full registration fee a second time — plus weeks of lost momentum. The 85 practice questions in 2Pass4sure's 100-101 package are designed to help you get it done on the first attempt.
Facebook 100-101 Exam Overview:
| Certification Vendor: | Meta (formerly Facebook) |
|---|---|
| Exam Name: | Meta Certified Digital Marketing Associate Exam |
| Exam Number: | 100-101 |
| Passing Score: | 700 out of 1000 |
| Certificate Validity Period: | 24 months |
| Exam Format: | Multiple Choice, Multiple Select |
| Related Certifications: | Meta Certified Creative Strategy Professional Meta Certified Media Measurement Specialist |
| Exam Price: | $49 USD |
| Real Exam Qty: | 46–50 |
| Exam Duration: | 90 minutes |
| Available Languages: | English, Italian, Spanish, Portuguese, German, French |
| Recommended Training: | Meta Blueprint Free Learning Path |
| Exam Registration: | Certiport Scheduling Meta Blueprint Official Registration |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or in-person at authorized Certiport/Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites; recommended for entry-level marketers, students, and business owners |
| Official Syllabus URL: | https://www.facebookblueprint.com/business/learn/certification/exams/100-101-exam |
Facebook 100-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Create and Manage Ads | 25% | - Privacy policies and ad guidelines - Placement and delivery options - Build campaigns in Ads Manager |
| Topic 2: Establish Business Presence | 20% | - Create and manage Meta Business Account - Set up Facebook Page, Instagram Business Account - Configure Ad Account and Meta Pixel |
| Topic 3: Advertising Fundamentals | 25% | - Campaign structure and objectives - Budgeting, scheduling and bidding - Targeting and audience types - Ad formats and creative best practices |
| Topic 4: Value of Meta Technologies | 15% | - Overview of Meta platforms - Business benefits of Meta marketing solutions |
| Topic 5: Reporting and Measurement | 15% | - Key performance metrics - Interpret results and optimize - Basic attribution concepts |
Facebook 100-101 Exam FAQ — What Candidates Ask Most
The 100-101 exam is the official Facebook exam for Facebook Meta Certified Digital Marketing Associate. Passing it earns you the Meta Certified Digital Marketing Associate credential, which sits at the Associate level. It is also connected to Meta Certified Media Measurement Specialist, Meta Certified Creative Strategy Professional, so what you learn carries over if you plan to pursue those paths as well. Employers treat the certification as verified proof of skill, which is why structured preparation with 2Pass4sure's practice questions pays off.
The 100-101 exam contains 46–50 questions, and the time limit is 90 minutes. Translate that into a pacing plan before exam day: know roughly how long you can afford per item, flag anything that stalls you, and circle back at the end instead of burning minutes. Two or three full timed sessions in 2Pass4sure's test engine will teach you that rhythm far better than untimed reading ever will.
The passing score for the 100-101 exam is 700 out of 1000, and the official registration fee is $49 USD. Remember that a failed attempt means paying that fee again in full for a retake, so treat self-assessment as part of the budget: run 2Pass4sure's practice questions under timed conditions and only book your seat once your scores sit comfortably above the passing bar.
No mandatory prerequisites; recommended for entry-level marketers, students, and business owners Eligibility details can change, so before you register, confirm the current requirements on the official exam page: https://www.facebookblueprint.com/business/learn/certification/exams/100-101-exam.
You can book the 100-101 exam through the official registration channels below:
Exam delivery method: Online proctored or in-person at authorized Certiport/Pearson VUE test centers.
Facebook points candidates to the following official training options:
Once the coursework has built your foundation, the fastest way to turn theory into exam readiness is drilling with 2Pass4sure's 85 practice questions for the Facebook Meta Certified Digital Marketing Associate exam.
Yes. 2Pass4sure offers a free PDF demo of the Facebook Meta Certified Digital Marketing Associate practice questions on the samples page, so you can judge the format and quality yourself before paying anything. Every purchase also includes 365 days of free updates, and after the product expires you can extend the update service at a 50% discount from within your member zone.
If you take the corresponding exam within 60 days of purchase and do not pass, 2Pass4sure backs you with a 100% money-back guarantee. To claim it, submit a scanned copy of your exam enrollment slip together with your official Score Report PDF within 2 days of the exam, and the refund is processed within 7 days. The guarantee does not apply to attempts made within the first 3 days after purchase, to products downloaded without actually sitting the exam, or to free materials and expired orders, and the candidate name must match the payer's name. If you would rather have study material than money, you can instead exchange for two additional exam products of equal value, free of charge, while keeping the update service on your original purchase. Delivery itself is instant: your download is available right after payment and a copy reaches your mailbox within one minute — if nothing arrives within 2 hours, contact customer service. You may install the product on as many computers as you need.
The official Facebook Meta Certified Digital Marketing Associate blueprint is organized into 5 domains. The leading areas are:
- Reporting and Measurement — 15% of the exam
- Create and Manage Ads — 25% of the exam
- Establish Business Presence — 20% of the exam
For the complete domain-by-domain breakdown with every subtopic, see the Exam Topics outline above.
Facebook Meta Certified Digital Marketing Associate Sample Questions:
Which role can edit payment methods within an ad account?
- A. Admin
- B. Editor
- C. Advertiser
- D. Analyst
Correct Answer: A 🗳️
What action would a business want its customers to take if it selects Conversions as its campaign objective?
- A. Provide an email address
- B. Like a post
- C. View a video
- D. Install an app
- E. Make a purchase
Correct Answer: E 🗳️
Where can people see a boosted post?
- A. Messenger
- B. Audience Network
- C. Instagram
- D. WhatsApp
Correct Answer: B 🗳️
A fashion brand needs to create an ad with a Lookalike Audience to generate online sales.
What should this brand do?
- A. Use a Conversions campaign in Ads Manager
- B. Boost a post on their Facebook page
- C. Promote a post on Instagram
- D. Use a Catalog sales campaign in Business Manager
Correct Answer: D 🗳️
What is a valid reason that an ad would be rejected by Facebook?
- A. The link to the landing pages included content that was relevant to the ad
- B. An image within the ad focused on individual body parts
- C. The ad used a video ad that was originally created for television
- D. Lead ads were used to receive email, first name and phone number
Correct Answer: B 🗳️
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