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From the first practice question to exam-day confidence, 2Pass4sure covers the whole 100-101 preparation journey. You get 85 questions with verified answers, free updates for a full year, and support that answers when you need it — everything for the Facebook Meta Certified Digital Marketing Associate in one place.

Facebook 100-101 Exam Overview:

Certification Vendor:Meta (Facebook)
Exam Name:Meta Certified Digital Marketing Associate
Exam Number:100-101
Real Exam Qty:60
Related Certifications:Meta Certified Media Measurement Specialist
Meta Certified Media Buying Professional
Exam Format:Multiple Response, Multiple Choice
Exam Duration:90 minutes
Available Languages:Traditional Chinese, Korean, Spanish, English, French, Portuguese (BR), German
Exam Price:USD ~150
Certificate Validity Period:24 months
Passing Score:700/1000
Sample Questions: DOWNLOAD DEMO
Exam Way:Online proctored exam delivered through Meta Blueprint / authorized testing; can be taken remotely or in testing centers. :contentReference[oaicite:0]{index=0}
Pre Condition:No prerequisites; designed for entry-level marketers, students, and career changers with basic digital marketing intent.
Official Syllabus URL:https://www.facebookblueprint.com/student/catalog/list?search=100-101%20Meta%20Certified%20Digital%20Marketing%20Associate

Facebook 100-101 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Creating and Managing Ads44%- Campaign Execution
  • 1. Campaign settings: audience, placements, budgets
  • 2. Differences between boosted posts and Ads Manager ads
Topic 2: Advertising Fundamentals23%- Ad Concepts & Policies
  • 1. Understand Pixel and conversion tracking fundamentals
  • 2. Match business goals to campaign objectives
Topic 3: Establishing Business Presence15%- Business Setup & Presence
  • 1. Steps to establish business presence on Facebook/Instagram/WhatsApp
  • 2. Customize settings in Meta Ads Manager
Topic 4: Reporting and Measurement10%- Analyze Results
  • 1. Measure metrics and success of campaigns
  • 2. Interpret campaign performance via Ads reporting
Topic 5: Value of Meta Technologies8%- Understand Meta Platforms
  • 1. Identify Meta's advertising technologies
  • 2. Communicate business value of Meta platforms

Common Questions About the Facebook Meta Certified Digital Marketing Associate Exam

The Facebook Meta Certified Digital Marketing Associate (exam code 100-101) is the exam you pass to earn the Digital Marketing Associate certification, a credential at the Associate level. It is also connected with related credentials such as Meta Certified Media Measurement Specialist, Meta Certified Media Buying Professional. If you are mapping out a certification path with Facebook, this exam is a milestone worth planning around.

The 100-101 exam includes 60 questions, and you have 90 minutes to complete them. With that many questions on the clock, pacing is part of the challenge: divide your time into rough blocks as you go, and flag the items that stall you so you can circle back at the end instead of burning minutes on a single question. A week or two before your exam date, sit at least one full timed session in the 2Pass4sure test engine under the same time limit, so the pace feels familiar rather than frantic on the day.

You need 700/1000 to pass the 100-101 exam, and the official registration fee is USD ~150. That fee is due again in full for every retake, which makes thorough preparation the cheaper investment by far. Before you book your seat, test yourself with the 2Pass4sure practice questions until you are scoring comfortably above the passing mark on a consistent basis — it is the simplest way to avoid paying for the same exam twice.

No prerequisites; designed for entry-level marketers, students, and career changers with basic digital marketing intent.

Eligibility rules can be adjusted by Facebook over time, so before you register, confirm the current requirements on the official exam page: view the official 100-101 exam information.

Yes. 2Pass4sure offers a free PDF demo of the 100-101 practice questions, so you can judge the quality of the material firsthand before paying anything. Every purchase also includes 365 days of free updates — if Facebook changes the exam during that year, your material changes with it. And when the free update period expires, you can extend it at a 50% discount from within your member zone.

Every 100-101 purchase at 2Pass4sure is backed by a 100% Money Back Guarantee: if you take the corresponding exam within 60 days of your purchase and do not pass, you can apply for a full refund. The guarantee has clear conditions — it does not apply if you sit the exam within 3 days of purchase, if you downloaded the material but never actually took the exam, or to free materials and expired orders, and the candidate name must match the payer name. To file a claim, send a scan of your exam enrollment slip together with your official Score Report PDF within 2 days of the exam; claims are processed within 7 days. If you would rather not take a refund, you can exchange the product instead and receive two additional exam preparation products of equal value for free, while your original product keeps its update service. Delivery itself is instant: your material is available for download right after payment and is also sent to your email within one minute — if it has not arrived within 2 hours, contact our customer service. There is no limit on how many computers you can install it on.

The official Facebook Meta Certified Digital Marketing Associate outline divides the exam content into 5 main domains. The first three are:

  • Reporting and Measurement — 10%
  • Value of Meta Technologies — 8%
  • Creating and Managing Ads — 44%

That is only the headline view — scroll back up to the Exam Topics section on this page for the complete domain-by-domain breakdown before you plan your study schedule.

Facebook Meta Certified Digital Marketing Associate Sample Questions:

The goal of data engineering is to make quality data available for fact-finding and decision-making. Which one of these statements captures the process of data engineering?

  • A. Collecting, processing, storing, and making data available to users securely
  • B. Processing data and making it available to users securely
  • C. Collecting, processing, and making data available to users securely
  • D. Collecting, processing, and storing data
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

What are two benefits of the interconnectivity of the Meta products? (Choose 2)

  • A. Divide budget by platform
  • B. Manage ad campaigns across platforms from one interface
  • C. Apply reach and frequency across Messenger
  • D. Optimize ad campaigns by placement type
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

After setting up an ads account in Ads Manager, what must an advertiser have before implementing a Meta pixel?

  • A. Phone number
  • B. Instagram business account
  • C. FacebookApp Shops
  • D. Website
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Which metric indicates how efficiently a campaign achieved its ad objectives?

  • A. Cost Per Result
  • B. Spend
  • C. Results
  • D. Cost
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

In which two ways can a business broadly engage with its audience through a Facebook Page? (Choose 2)

  • A. By creating a group
  • B. By using direct messaging
  • C. By posting a job
  • D. By creating an event
Reveal Solution  Discussion  0

Correct Answer: A,D  🗳️

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