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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, a retail company wants to create an offer that provides discounts for each department with its retail stores. The retailer wants to create a single offer that always contains the same discounts. What type of offer list does the retailer need to create?

A) parameterized offer
B) base offer
C) static offer
D) smart offer

2. In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?

A) User who creates the offer
B) System or offer administrator
C) Flowchart designer
D) Campaign manager

3. In Unica Campaign, what is a single marketing communication or message called that you assign to a cell and send to targeted groups?

A) Response
B) Campaign
C) Segment
D) Offer

4. In Unica Campaign response tracking, how does the application handle response attribution if attribute values do not match values in the offer, or, the attribute value is not available, even if the customer provided a response?

A) Does not count as a response.
B) Counts as a response.
C) Counts as a partial response.
D) Counts as an inferred response.

5. What is a recommended part of the planning process for a customer in order to install Unica Campaign?

A) Configure the Unica Marketing platform parameters.
B) Create Campaigns
C) Install Cognos
D) Hardware and software environment and Unica hardware sizing parameters.

Solutions: