Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Configuration | 16% | - Data migration and integrity maintenance - Usage governance and permission strategies - Technical setup and architecture planning |
| Email Marketing | 10% | - Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance |
| Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics |
| Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Lead Management | 14% | - Implement scoring and grading models - Design lead generation strategies - Configure lead routing and handoff processes |
| Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs |
| Personalizing the Prospect Experience | 8% | - Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions |
| Automating Business Processes | 17% | - Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?
- A. Add emails to campaign start displaying engagement history metrics on campaigns.
- B. Add engagement history activity related lists to lead & contact page layouts.
- C. Add engagement history lightning component to lead & contact page layouts.
- D. Add engagement history metrics related lists to campaign page layouts.
Correct Answer: B 🗳️
There is Custom Field Type in Marketing Cloud Account Engagement called CRM User
- A. False
- B. True
Correct Answer: B 🗳️
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?
- A. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
- B. Set the intern up in the Default 'Marketing Intern' User Role
- C. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
- D. Set the intern up in the Default 'Marketing' User Role
Correct Answer: C 🗳️
How are prospect that have started a wait step impacted when an entire engagement program is paused?
- A. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
- B. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
- C. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
- D. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.
Correct Answer: B 🗳️
How many automation rules can you have
- A. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
- B. Always 100
- C. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150
- D. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
Correct Answer: C 🗳️
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