[Dec 26, 2023] 100% Latest Most updated Marketing-Cloud-Administrator Questions and Answers
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Salesforce Marketing-Cloud-Administrator Certification Exam is a comprehensive exam that tests the candidate's understanding of the Marketing Cloud platform and its features. Marketing-Cloud-Administrator exam consists of 60 multiple-choice questions, and the candidate has 105 minutes to complete it. The passing score for the exam is 65%, and the candidate must achieve this score to earn the certification. Marketing-Cloud-Administrator exam is available online and can be taken from anywhere in the world.
Marketing Cloud Administrator Certification Exam formate are as follow
Format: Multiple choices, multiple answers
- Language: English
- Passing score: 67%
- Length of Examination: 105 minutes
- Number of Questions: 60
NEW QUESTION # 43
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Managing the Enhanced SFTP
- B. Configuring Journey Builder
- C. Setting up the Data Structure
- D. Enabling Mobile Connect
Answer: A,C
NEW QUESTION # 44
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
- A. Use the exact filename used for the trigger in the import File Activity
- B. Make sure the filename has a date stamp to avoid duplication
- C. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
- D. Make sure the file is placed on the correct subfolder within the SFTP
Answer: C
NEW QUESTION # 45
A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers
- A. Marketing Cloud Security Administrator
- B. Administrator
- C. Data Manager
- D. Marketing Cloud Administrator
Answer: B,D
NEW QUESTION # 46
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
- C. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- D. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: B
Explanation:
Explanation
The correct answer is C because File Drop Automation can be used to trigger an automation when a file is dropped on the SFTP, and Import File Activity and SQL Query Activities can be used to import and separate the data into different data extensions. A is incorrect because Scheduled Automation cannot check if the file is present on time. B is incorrect because Scheduled Automation cannot trigger an alert if the file is not present.
D is incorrect because Filter Activity cannot separate the data into different data extensions.
NEW QUESTION # 47
A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP password Where in Setup could they accomplish this task?
- A. Feature Settings
- B. Company Settings
- C. Data Management
- D. Security
Answer: C
NEW QUESTION # 48
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. Data retention settings were incorrect in the data extension.
- B. The email address in All Subscribers is prioritized.
- C. Contact Builder was not configured properly.
- D. The data extension was not configured as sendable.
Answer: B
NEW QUESTION # 49
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year.
What action should be taken to populate the Einstein Engagement Scoring Dashboard?
- A. Select the channels (Emails, Push, SMS) to report on then click Activate
- B. Select one of the Predictive Algorithms then click Deploy
- C. Click Activate and wait for an email notification
- D. Click Deploy and results are available immediately
Answer: B
NEW QUESTION # 50
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?
- A. Create separate folders and add permissions
- B. Create a new business unit
- C. Create a shared data extension
- D. Update data extension object level permissions
Answer: D
NEW QUESTION # 51
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
- A. Data Filters
- B. Journey
- C. SQL Queries
- D. Measures
Answer: D
NEW QUESTION # 52
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up is important to establish a positive sender reputation.
- B. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- C. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- D. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
Answer: A,B
Explanation:
Explanation
IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers and IP ramp-up is important to establish a positive sender reputation. These responses articulate proper IP warming, which is the process of gradually increasing email volume from a new or unused IP address to build trust and credibility with Internet Service Providers (ISPs)
NEW QUESTION # 53
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?
- A. Sends Account Send Summary
- B. Impression Tracking for Triggered Sends
- C. Dynamic Content for Triggered Sends
- D. Email Performance by Attribute
Answer: B
Explanation:
Explanation
Impression Tracking for Triggered Sends is the report that should be used. Impression Tracking for Triggered Sends is a feature that allows marketers to track how subscribers interact with content areas within triggered emails. Impression Tracking for Triggered Sends can be enabled for any content area that uses AMPscript or dynamic content blocks. The report shows metrics such as impressions, unique impressions, clicks, and click rate for each content area
NEW QUESTION # 54
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?
- A. A triggered message to send an email as soon as a customer completes a purchase.
- B. A file drop automation to send emails to customers who have made a purchase.
- C. A user -initiated message to send an email to customers who made a purchase daily.
- D. A scheduled automation to send emails to customers who made a purchase daily.
Answer: A
NEW QUESTION # 55
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The data extension is located in the Salesforce Data Extensions folder.
- B. The data extension is located in the Synchronized Data Extensions folder.
- C. The triggered Send Data Extension data extension template was used.
- D. The wind relationship links Subscriber Key to Subscribers on Email Address
Answer: A
Explanation:
Explanation
To ensure Individual Email Results are pushed back into Sales Cloud for a particular send, the admin should confirm that the data extension is located in the Salesforce Data Extensions folder. The Salesforce Data Extensions folder is a special folder that contains data extensions that are integrated with Salesforce CRM via Marketing Cloud Connect. Only data extensions in this folder can be used for sending emails with Individual Email Results tracking enabled. The other options are incorrect because:
The send relationship links Subscriber Key to Subscribers on Email Address. This is a setting that defines how subscribers are identified and matched between a sendable data extension and All Subscribers. However, this setting does not affect whether Individual Email Results are pushed back into Sales Cloud; it only affects how email addresses and subscription statuses are updated in Marketing Cloud.
The data extension is located in the Synchronized Data Extensions folder. The Synchronized Data Extensions folder is a special folder that contains data extensions that are synchronized from Salesforce CRM via Marketing Cloud Connect. However, these data extensions cannot be used for sending emails directly; they can only be used as sources for filtered or query-based data extensions.
The triggered Send Data Extension data extension template was used. This is a predefined data extension template that contains a set of standard fields for logging triggered send data. However, this template does not affect whether Individual Email Results are pushed back into Sales Cloud; it only affects what information is stored in Marketing Cloud.
NEW QUESTION # 56
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up is important to establish a positive sender reputation.
- B. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- C. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- D. IP ramp -upcan be bypassed, given their historical lack of deliverability issues.
Answer: A,B
NEW QUESTION # 57
Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
- A. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
- B. Cloudpages personalized URLs are served from cloud.email.nto.com
- C. Users receive Marketing Cloud password reset emails from help@email nto.com
- D. Upon receiving an email, all tracked links start with click.email.nto.com
Answer: B,D
Explanation:
Explanation
The aspects that would confirm that SAP has been set up on NTO's account are:
* Upon receiving an email, all tracked links start with click.email.nto.com. This indicates that NTO has configured their SAP with their own domain name (email.nto.com) and subdomain name (click) for link tracking.
* Cloudpages personalized URLs are served from cloud.email.nto.com. This indicates that NTO has configured their SAP with their own domain name (email.nto.com) and subdomain name (cloud) for Cloudpages. The other options are incorrect because:
* The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors. This does not indicate that SAP has been set up, but rather that NTO has configured their own private domain for Marketing Cloud login. This is a separate feature from SAP and does not require SAP to be enabled.
* Users receive Marketing Cloud password reset emails from help@email nto.com. This does not indicate that SAP has been set up, but rather that NTO has configured their own sender address for Marketing Cloud system emails. This is a separate feature from SAP and does not require SAP to be enabled.
NEW QUESTION # 58
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
- A. List
- B. Publication List
- C. Data Extension
- D. Group
Answer: C
Explanation:
Explanation
To send a promotional email to one million subscribers, NTO should use a data extension as their data structure. A data extension is a table that stores subscriber data in Marketing Cloud. A data extension can store up to 30 million records per data extension and up to 100 million records per account2. A data extension can also support advanced segmentation, personalization, and reporting features for email sends
NEW QUESTION # 59
Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers
- A. Create Support Case
- B. Help and Training
- C. System Status
- D. Failed Sends
Answer: B,C
NEW QUESTION # 60
A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
- A. Remove the Marketing Cloud Viewer Role
- B. Edit permissions and deselect Deny for Email Sending
- C. Edit permissions and Grant permissions to Send
- D. Add the Role Marketing Cloud Channel Manager
Answer: C
Explanation:
Explanation
To resolve the issue of the user not being able to send an email, the admin should edit permissions and grant permissions to send. Permissions are settings that control what users can access and do in Marketing Cloud. Granting permissions to send means that the admin can enable the user to create and send emails from Marketing Cloud3. The user needs this permission to perform their task of sending an email.
NEW QUESTION # 61
Northern Trail Outfitters (NTO) purchase done Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?
- A. A Dedicated IP is automatically warmed up
- B. The out-of-the-box profile center will display NTO branding
- C. A different click domain can be used for each brand
- D. Image URLS are wrapped with the appropriate brand URL
Answer: D
Explanation:
Explanation
This is the same question as Question No: 124. The answer is still A.
NEW QUESTION # 62
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?
- A. Apply a Row Based Retention to each data extension as it is created, set to 12 months
- B. Configure the Enterprise-wide default retention to one year
- C. Set inactive data to be automatically cleared after one year, but is recoverable
- D. Configure the business unit data retention setting to 12 months
Answer: A
Explanation:
Explanation
Apply a Row Based Retention to each data extension as it is created, set to 12 months is the action that should be taken. Row Based Retention is a setting that allows marketers to specify how long records in a data extension should be retained based on their creation or modification date. By applying a Row Based Retention of 12 months to each data extension, any inactive data that is older than 12 months will be automatically deleted from the data extension
NEW QUESTION # 63
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