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NEW QUESTION # 100
Rules, Form completion actions, and more.
What are 3 social posting connectors Marketing Cloud Account Engagement offers?
- A. Facebook
- B. Twitter
- C. Instagram
- D. LinkedIn
- E. Snapchat
Answer: A,B,D
Explanation:
Marketing Cloud Account Engagement offers three social posting connectors: Twitter, Facebook, and LinkedIn. These connectors allow you to create and schedule social media posts from Marketing Cloud Account Engagement and track the engagement of your prospects. Marketing Cloud Account Engagement does not offer social posting connectors for Instagram or Snapchat. Reference: [Social Posting], [Set Up Social Posting Connectors]
NEW QUESTION # 101
The baseline grade will show on the prospect profile at all times.
- A. False
- B. True
Answer: A
Explanation:
The baseline grade will not show on the prospect profile at all times. The baseline grade is the initial grade that Marketing Cloud Account Engagement assigns to all prospects before any adjustments are made based on their attributes. The baseline grade is D by default, but you can change it in your account settings. The baseline grade will only show on the prospect profile if the grade has not changed positively or negatively. Once the grade changes, the baseline grade will be replaced by the current grade. The current grade reflects the prospect's fit for your ideal customer profile based on the criteria you have set. You can view the grade history and the grade changes on the prospect profile. For more details -> 111213
NEW QUESTION # 102
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
- A. Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.
- B. Determine if the prospect has a valid "Assigned User" to send the email from.
- C. Refer to the list email send report to see if a suppression list was used.
- D. Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.
Answer: C
Explanation:
Explanation
To see why the email was not sent to the prospect, the marketing manager should refer to the list email send report to see if a suppression list was used. A suppression list is a list of prospects who should not receive a specific email, even if they are on the recipient list. If the prospect was on a suppression list, they would not receive the email. The other options are not likely to explain why the email was not sent, as the prospect was already on the recipient list and was mailable
NEW QUESTION # 103
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
- A. Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.
- B. Determine if the prospect has a valid "Assigned User" to send the email from.
- C. Refer to the list email send report to see if a suppression list was used.
- D. Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.
Answer: C
Explanation:
To see why the email was not sent to the prospect, the marketing manager should refer to the list email send report to see if a suppression list was used. A suppression list is a list of prospects who should not receive a specific email, even if they are on the recipient list. If the prospect was on a suppression list, they would not receive the email. The other options are not likely to explain why the email was not sent, as the prospect was already on the recipient list and was mailable
NEW QUESTION # 104
Which adheres most closely to email sending best practices?
- A. Establish a consistent, predictable cadence for your email communications.
- B. Make sure that all emails have a high image-to-text ratio.
- C. Send plain text only emails in order to increase engagement rates.
- D. When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
Answer: A
Explanation:
According to the Salesforce documentation, the option that adheres most closely to email sending best practices is: B) Establish a consistent, predictable cadence for your email communications. Email sending best practices are guidelines that help users to create and send effective and engaging emails to their prospects and customers. Email sending best practices can cover different aspects of email marketing, such as content, design, deliverability, and performance. One of the email sending best practices is to establish a consistent, predictable cadence for your email communications, meaning that you should send your emails at regular intervals and frequencies, and that you should align your email sends with your audience's expectations and preferences. By establishing a consistent, predictable cadence for your email communications, you can build trust and loyalty with your subscribers, increase your open and click rates, and avoid spam complaints or unsubscribes. When possible, sending emails on Monday mornings in order to stay top of mind throughout the week, sending plain text only emails in order to increase engagement rates, or making sure that all emails have a high image-to-text ratio are not the options that adhere most closely to email sending best practices, as they are either ineffective, outdated, or detrimental options for email marketing. Reference: Salesforce documentation
NEW QUESTION # 105
An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?
- A. The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.
- B. The prospect will immediately progress down the "Yes" path since the email was opened.
- C. The prospect will immediately progress down the No' path since the email open did not occur on day 3.
- D. The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.
Answer: B
Explanation:
Explanation
When an engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait, it means that the program will wait for up to 3 days for the prospect to open the email. If the prospect opens the email within the 3 day period, they will immediately progress down the "Yes" path (A). The prospect will not wait for any additional time after opening the email (B), nor will they progress down the "No" path (C, D). References: Engagement Studio Overview
NEW QUESTION # 106
A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?
- A. Segmentation rules are used to segment prospects based on their activities and demographic data.
- B. Segmentation rules are used to create new forms for prospects to fill out.
- C. Segmentation rules are used to score and grade prospects.
- D. Segmentation rules are used to assign prospects to users in Salesforce.
Answer: A
Explanation:
The option that accurately defines the capabilities of a segmentation rule is that segmentation rules are used to segment prospects based on their activities and demographic data. A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule can be used to create dynamic lists, add prospects to campaigns, or apply tags or completion actions. Segmentation rules are not used to create new forms, score and grade prospects, or assign prospects to users in Salesforce, as these are different functions that require different tools1.
References: 1: Segmentation Rules
NEW QUESTION # 107
What is the main difference between automation rules and segmentation rules?
- A. Neither will " unmatched " prospects Screen Shot 2018-09-05 at 14.41.17.png
- B. Segmentation rules do not run retroactively
- C. Automation rules run continuously; segmentation rules run once.
- D. Automation rules do run retroactively
Answer: C
Explanation:
Automation rules and segmentation rules are both types of Marketing Cloud Account Engagement automation that allow you to perform actions based on criteria. However, the main difference between them is that automation rules run continuously and segmentation rules run once. Automation rules are always on and listening for changes or activity, and they can apply actions to prospects that match the criteria now or in the future. Segmentation rules are designed to pull a one-time list of prospects, then apply the set actions, such as adding them to a list or a Salesforce campaign. Once run, segmentation rules have to be copied to run again
NEW QUESTION # 108
What are the benefits of warming up an IP address?
- A. IPs don't work well when cold
- B. Avoid IP Blacklisting
- C. Increase Deliverability
- D. Build up email reputation
Answer: C,D
Explanation:
Explanation
Warming up an IP address is the process of gradually increasing the volume of emails sent from a new or cold IP address to establish a good reputation with the Internet Service Providers (ISPs) and avoid being blocked or filtered as spam. Warming up an IP address has two main benefits: increasing deliverability and building up email reputation. Increasing deliverability means that your emails have a higher chance of reaching the inbox of your recipients, rather than being rejected, bounced, or sent to the spam folder. Building up email reputation means that your IP address is recognized as a legitimate and trustworthy sender by the ISPs, and that your emails are compliant with the best practices and standards of email marketing
NEW QUESTION # 109
What is the expected behavior if an automation rule is NOT set to repeat?
- A. The prospect matches the criteria once, but the action runs multiple times.
- B. The action can only run once per day on the prospect.
- C. The prospect can match the criteria multiple times and the action runs each time.
- D. The prospect matches the criteria once and the action runs once.
Answer: D
Explanation:
The expected behavior if an automation rule is not set to repeat is that the prospect matches the criteria once and the action runs once. An automation rule is a rule that runs in the background and matches prospects based on certain criteria and performs certain actions. An automation rule can be set to repeat or not repeat, depending on whether the administrator wants the rule to run multiple times or only once on the same prospect. If the automation rule is not set to repeat, it means that the rule will only run once on each prospect who matches the criteria, and it will not run again even if the prospect matches the criteria again in the future. The other options are not the expected behavior if an automation rule is not set to repeat. The prospect cannot match the criteria multiple times and the action runs each time, as this would require the rule to be set to repeat. The action cannot run only once per day on the prospect, as this would require the rule to have a daily frequency limit. The prospect cannot match the criteria once, but the action runs multiple times, as this would require the rule to have multiple actions or a recurring action. Reference [Automation Rules Overview]
NEW QUESTION # 110
A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.
What Is the recommended way to accomplish this?
- A. Upload the whitepaper PDF as a content file and link to it in the body of the email.
- B. Upload the whitepaper PDF as a content file and attach it to the email.
- C. Upload the whitepaper PDF as a content block and link to It In the body of the email.
- D. Upload the whitepaper PDF as a content block and attach It to the email.
Answer: A
Explanation:
Explanation
The recommended way to accomplish sending out a new whitepaper to prospects and tracking who opens the PDF is to upload the whitepaper PDF as a content file and link to it in the body of the email. A content file is a type of file that can be uploaded and stored in the Content Builder, which is a tool that allows marketers to create and manage content assets. A content file can be linked to in the body of an email, which allows prospects to access the file by clicking the link. By linking to a content file, marketers can also track who opens the PDF, as the link will generate a tracking code that records the open activity. Uploading the whitepaper PDF as a content block, attaching it to the email, or embedding it in the email are not recommended ways to accomplish sending out a new whitepaper to prospects and tracking who opens the PDF, as they either do not allow linking, do not allow tracking, or do not display properly. References: :
Content Files
NEW QUESTION # 111
How can a Prospects score be changed?
- A. Segmentation rule
- B. Completion Actions
- C. Manually
- D. Profile
Answer: B,C
Explanation:
Explanation
A prospect's score is a numerical value that indicates their level of interest in your products or services. You can change a prospect's score in two ways: using completion actions or manually. Completion actions are tasks that are performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to adjust a prospect's score based on their behavior.
Manually, you can edit a prospect's score by entering a new value in the score field on their record. You cannot change a prospect's score using segmentation rules or profiles. References: [Scoring], Completion Actions, [Edit Prospects]
NEW QUESTION # 112
A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?
- A. The submission of the form retrieves and restores the previously deleted prospect information including activities.
- B. An error message is displayed on the form preventing the prospect from submitting
- C. No new prospect is created because the prospect had previously been permanently deleted.
- D. A new prospect is created even though the prospect had previously been permanently deleted.
Answer: D
Explanation:
Explanation
According to the Salesforce documentation, when a prospect is permanently deleted from Marketing Cloud Account Engagement, all the associated data and activities are also deleted and cannot be restored. However, if the prospect fills out a new Marketing Cloud Account Engagement form and submits their information, a new prospect record will be created with the same email address as the deleted one, but without any of the previous data and activities. The new prospect will have a new unique ID and will not be linked to the deleted one in any way. References: Salesforce documentation
NEW QUESTION # 113
What must be created in order to send an autoresponder?
- A. List email
- B. Email template
- C. One-to-one email
- D. Test email
Answer: B
Explanation:
In order to send an autoresponder email, you need to create an email template in Marketing Cloud Account Engagement and select the option "Autoresponder emails" under "Available For". An email template is a preformatted email that you can use to create and send emails quickly and easily. An autoresponder email is an email that is triggered automatically whenever a prospect engages with your marketing assets, such as filling out a form or downloading a file
NEW QUESTION # 114
You want to track prospects that click on a banner ad. What do you use?
- A. Completion actions
- B. Lead scoring and grading
- C. Customer redirect
- D. Page actions
Answer: C
Explanation:
Custom redirects are special URLs that track link clicks and conversions for any online marketing content, such as banner ads, social media posts, or third-party websites. You can use custom redirects to measure the effectiveness of your online advertising campaigns and track the behavior of prospects who click on your links. Reference: Custom Redirects, Create Custom Redirects
NEW QUESTION # 115
After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.
What will happen if the prospect is removed from the suppression list?
- A. The prospect will continue on the engagement studio program onto step 5.
- B. The prospect will be also be removed from the recipient list of the program.
- C. The prospect will continue on the engagement studio program onto step 6.
- D. The prospect will begin the engagement studio program again on step 1.
Answer: C
Explanation:
According to the Salesforce documentation, when a prospect is added to a suppression list in an engagement studio program, the prospect is paused from receiving any further emails or actions from the program. However, the prospect's progress in the program is not reset or removed. If the prospect is removed from the suppression list, the prospect will resume the program from where they left off, which is the next step after the last completed step. In this case, the prospect will continue on the engagement studio program onto step 6. Reference: Salesforce documentation
NEW QUESTION # 116
A marketer performs the following actions:
* Creates a list and adds three prospects
* Deletes one of the three prospects to the Recycle Bin
* Deletes the list
What would happen as a result of these actions?
- A. The list and the two remaining prospects are archived to the Recycle Bin.
- B. The list is not deleted because it contains active prospects.
- C. The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.
- D. The list is archived to the Recycle Bin and the deleted prospect is restored.
Answer: C
Explanation:
When a marketer deletes a list and a prospect from Marketing Cloud Account Engagement, the list is archived to the Recycle Bin, but the two remaining prospects are not deleted. The list can be restored from the Recycle Bin within 30 days, but the deleted prospect cannot be restored unless it is manually re-imported or re-created. The two remaining prospects are still active in Marketing Cloud Account Engagement and can be found in the All Prospects list or other lists they belong to. Option A is not correct because deleting a list does not restore a deleted prospect. Option B is not correct because a list can be deleted even if it contains active prospects. Option C is not correct because deleting a list does not delete the prospects in the list. Reference: Marketing Cloud Account Engagement Recycle Bin 101 - Salesforce Dani, Go Green with Marketing Cloud Account Engagement's Recycle Bin * Nebula Consulting
NEW QUESTION # 117
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