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NEW QUESTION # 40
You are a Customer Data Platform Specialist. You want to add data sources that connect to data in the organization's Azure Data Lake. You need to enable data profiling for the entity within the data source while creating it.
Which three actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-common-data-model
NEW QUESTION # 41
You are implementing a scheduled refresh in Microsoft Dynamics 365 Customer Insights.
You need to describe scheduled refreshes to your colleague.
Which two statements should you convey? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. When you configure a refresh schedule to run dairy, you must define the time zone and time when the refresh needs to run.
- B. To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.
- C. Scheduled refresh is unavailable in trial environments and can only be configured for production instances.
- D. The refresh schedule can be applied to selected data sources or specific tables within these data sources.
Answer: A,D
NEW QUESTION # 42
You are a Customer Data Platform Specialist. You need to create an additional audience insights environment based on the existing configuration in the development environment.
Which two statements are correct when creating an additional environment with limited amount of required configuration? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. In the Create New Environment dialog window, enter *UATT name. Check Copy from exiting environment, and select DEV1 from the list.
- B. In the Create New Environment dialog window, enter *UAT1" name. Check Copy from exiting environment and select "Dev° from the option set.
- C. In Type select Sandbox, Region, and click next to connect to the Azure Data Lake Storage Account.
- D. In Type select Trial, Region, and click next to connect to the Azure Data Lake Storage Account.
Answer: A,C
Explanation:
Creating a sandbox environment that mirrors the current development environment
Create a sandbox environment called UAT1 and copy configurations from env. "DEV1".
- Note: there is also an exiting environment called "Dev" and it is not configured correctly and should not be copied
NEW QUESTION # 43
You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points.
Which three actions should you perform in sequence to configure a household cluster? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, chat or text message Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities#group-profile
NEW QUESTION # 44
You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the 'Average Transaction Value' template to track the average spent by a customer.
As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.
When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Choose an activity type and select the entity with transactional data.
- B. Choose the attribute representing the Transaction value from the Unified Customer entity.
- C. Choose either the Account or Contact entity to get the related transactional data.
- D. Choose the attribute representing the Transaction value from the Unified Activity entity.
Answer: A,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2c
NEW QUESTION # 45
You are reviewing the system status in Microsoft Dynamics 365 Customer Insights. You notice that different refresh processes are not successful. You need to find the step that is blocking these processes from refreshing.
Which dependency types are associated with each process? To answer, drag the appropriate dependency types to the correct processes. Each user group may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
Answer:
Explanation:
Explanation
NEW QUESTION # 46
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by transforming the first row to be used as headers and remove any special characters in header, defining column types to be appropriate field types, remove any rows with missing primary key, and name the query. Create a full name and full address columns by merging the appropriate columns if they exist. Click "Next" and your data is now ready for unification.
Does this meet the goal?
- A. Yes
- B. No
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 47
You are a Customer Data Platform Specialist. You already have a few existing production environments for audience insights. You were given a new production environment.
Which two statements are correct about creating a new production environment when other environments already exist? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. You must log out of one environment to access new environments that are on the same tenant.
- B. You can select the Environment control in the upper-right corner of the page to change environments.
- C. When you create a new production environment, you can choose to copy the configuration from an existing environment.
- D. Data source credentials can be copied from an existing environment to a new production environment.
Answer: B,C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/manage-environments
NEW QUESTION # 48
A company has Microsoft Dynamics 365 Customer Insights set up as the Customer Data Platform. The eCommerce application sends updates on customer purchases to Dynamics 365 Customer Insights through its real-time APIs. You configured eCommerce purchases to show on the customer activity timeline.
A marketing user reports that eCommerce purchases for customers seem to be disappearing from the customer activity timelines over time. The marketing user also notices that segments based on eCommerce purchases are not updating.
You need to explain why this is happening.
Which two explanations should you provide? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Real-time ingested activity updates disappear after 30 days by default.
- B. Real-time ingested activity updates disappear after four hours by default.
- C. An additional API call is required to update a segment with real-time activity data.
- D. Real-time ingested activities will not update segments on the new activity directly.
Answer: B,C
NEW QUESTION # 49
You are a Customer Data Platform Specialist.
One of the marketing users asked you to create two lists:
All customers that live in Paris, France
All customers that have made more than ten online purchases
You decide to create these lists as quick segments.
Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Intelligence
- B. Measures
- C. Data entities
- D. Profiles
- E. Enrichments
Answer: B,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-builder#quick-segments
NEW QUESTION # 50
You are a Customer Data Platform Specialist. Your organization is using the Dynamics 365 Customer Insights as the Customer Data Platform.
Your marketing team wants to explore the suggested segments feature and create a segment based on measures.
Which four steps should be performed in sequence to achieve this goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/suggested-segments
NEW QUESTION # 51
You are a Customer Data Platform Specialist. Your company's information technology team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with audience insights, but the team has some concerns about the suitability of their data. You need to confirm if their research about data requirements is correct.
Which two statements are correct about the data characteristic requirements for configuring the CLV ML model? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. There should be at least 100.000 unique customers to perform the CLV model.
- B. There should be at least two to three transactions per customer ID. preferably across multiple dates.
- C. The CLV model will not run if there is any missing data in the fields.
- D. There should be preferably two to three years of transactional data to predict CLV for one year.
Answer: B,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/predict-customer-lifetime-va
NEW QUESTION # 52
Your manager asks you to delete all custom deduplications rules and create new ones for each regional data source. Customer records are considered duplicates if they contain:
1. Close match on first name,
2. Same last name.
3. Same street address, and
4. Same postal code
You need to complete the configuration of the deduplication matching conditions.
Answer:
Explanation:
Explanation
NEW QUESTION # 53
Your organization is implementing Microsoft Dynamics 365 Customer Insights. You want to make sure that you address duplicate records in your source data.
You need to define the deduplication rules to select which duplicate record should be kept.
Which three options should you select? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Importance
- B. First imported
- C. Most recent
- D. Most filled
- E. Least recent
Answer: C,D,E
NEW QUESTION # 54
An organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights. You need to load eCommerce Contacts to Dynamics 365 Customer Insights using Microsoft Power Query. Which is an appropriate action to take when using Microsoft Power Query to ingest data?
- A. You can have Microsoft Power Query automatically recognizes header rows in files when you use the Text/CSV connector.
- B. If a system process uses a Microsoft Power Query data source, you can simultaneously edit the data source.
- C. You must select Microsoft Power Query as an import method when creating the data source
- D. After you saw a Microsoft Power Query data source you have to manually trigger the initial refresh process.
Answer: B
NEW QUESTION # 55
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Microsoft MB-260 exam is designed for individuals who are looking to validate their knowledge and expertise in implementing and managing Microsoft's Customer Data Platform (CDP). As the demand for personalized customer experiences continues to rise, businesses are increasingly turning to CDPs to collect and analyze customer data. Microsoft's CDP solution, Dynamics 365 Customer Insights, is a powerful tool that allows businesses to unify customer data from a variety of sources, gain insights into customer behavior, and create personalized experiences at scale.
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