[Nov-2021] Marketing-Cloud-Email-Specialist Dumps Full Questions - Salesforce Marketers Exam Study Guide
Exam Questions and Answers for Marketing-Cloud-Email-Specialist Study Guide
NEW QUESTION 35
A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?
- A. Triggered Send
- B. Automated Send
- C. Template Send
- D. Send Email
Answer: D
NEW QUESTION 36
A marketer from NTO wants to share multiple assets in content builder for a campaign with another business unit in their account, how should do marketer share these assets?
- A. Create and share a folder for the assets in content builder.
- B. Switch to classic content to move the assets into the shared content folder.
- C. Move the content into a shared content folder in content builder
- D. Individually share each assets with the other business unit in content builder
Answer: A
NEW QUESTION 37
If you have more than 50,000 subscribers your test distribution should be what percent per condition?
- A. 20%
- B. 5%
- C. 10%
- D. 15%
Answer: B
NEW QUESTION 38
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?
- A. Import File
- B. Data Extract
- C. Filter
- D. SQL Query
Answer: D
NEW QUESTION 39
What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)
- A. You select an Exclusion List at the time of send
- B. they are like Suppression lists; list of subscribers that don't want to receive your communications.
- C. subscribers who have a status (active, bounced, held, unsubscribed)
- D. May be subscribers who want to continue receiving messages.
Answer: A,C,D
NEW QUESTION 40
NTO using three different email as a part of seasonal campaign and would like to compare the open entry through rates across the emails. Which feature will enable this?
- A. include measures within the filter
- B. email send report
- C. email comparison report.
- D. compare emails send on the tracking page
Answer: B
NEW QUESTION 41
Whichtwo best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers
- A. Plan for content to be used cross-channel, eliminating duplicates.
- B. Import all content up front, rather than piece by piece.
- C. Create folders for each type of uploaded content.
- D. Optimize the way content is stored with a naming convention.
Answer: A,D
NEW QUESTION 42
A new data extension named "Orders" contains order data. One row is recorded for each customer's order.
Customers can place multiple orders. The Orders data extension relates to other data extensions and contains the following fields:
* OrderNumber: a unique alphanumeric order number.
* CustomerID: a numeric customer identification number.
* OrderDate: the system date and time for the order.
* Instructions: an optional alphanumeric string that contains customer delivery notes.
What statement accurately reflects the configuration of the Orders data extension?
- A. All fields in the data extension are nullable.
- B. OrderNumber will be used as the Primary Key.
- C. CustomerID will be used as the Primary Key.
- D. The OrderNumber field will be a Number data type field.
Answer: B
NEW QUESTION 43
The Northern Trail Outfitters' (NTO) email team is creating a reusable content block for its Deals to Run With campaign. NTO will cross-promote this campaign in other emails in a single-column content area. This content will have one image, with text below it.
How can the NTO email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?
- A. Create a Text content block.
- B. Create a Free Form content block.
- C. Create an HTML content block.
- D. Create an Image content block.
Answer: B
NEW QUESTION 44
If you don't have the option for offline tactics what could you consider? (Select 3)
- A. Drive online loyalty program registration requiring email address
- B. Registration with incentive on website
- C. Promote content via social media that does not requires email registration to access
- D. Require email to create an account on website
Answer: A,B,D
NEW QUESTION 45
Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails. After submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?
- A. Standard Workflow Approval
- B. Preview Tab
- C. Content Detective
- D. Two-Step Workflow Approval
Answer: B
NEW QUESTION 46
Northern Trail Outfitters' (NTO) marketing team wants to differentiate test emails from live sends by using the words 'For Review' in the subject line of every email sent for testing purposes. What can NTO do to ensure they receive a warning before sending any emails with the words 'For Review' in the subject line?
- A. Add the selected key words to Subject/Preheader Validation
- B. Configure Standard Approvals to include select key words for sends
- C. Ensure that the administrator enables testable subject lines for send flows
- D. Create a validation rule to prevent the sending of test emails to live audiences
Answer: A
NEW QUESTION 47
A retailer has been gathering emails address in a store by asking customers to enter their email address at checkout to receive promotional emails, upon sending to these addresses many bouncebecause they are not valid, themarketing team would like to implement anacquisition strategy to address this, which strategy should be used
- A. list detectives
- B. single opt in
- C. website sign on
- D. double opt in
Answer: D
NEW QUESTION 48
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?
- A. Send Flow
- B. Audience Builder
- C. Filters
- D. SQL Query Activity
Answer: C
NEW QUESTION 49
NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audience that are related for sending?
- A. Filter activity
- B. Filtered group
- C. Data filter
- D. SQL query activities
Answer: A
NEW QUESTION 50
NTO has a master customer shared data extension the company want to make the table available to some of the business unit but not all of them how can access to master costumer table be restricted.
- A. date time range for access.
- B. shared data extension permission
- C. manage data extension policies
- D. data extension sharing rule
Answer: B
NEW QUESTION 51
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