[Nov 07, 2021] Valid 1D0-623 Test Answers & CIW 1D0-623 Exam PDF
Realistic 1D0-623 Exam Dumps with Accurate & Updated Questions
CIW 1D0-623 Exam Syllabus Topics:
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NEW QUESTION 12
You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?
- A. Evaluate the click through rates to your Web site.
- B. Repeal the same posts over and over.
- C. Create compelling ads and promote well-received organic posts.
- D. Address posts to the entire platform audience.
Answer: C
NEW QUESTION 13
A small book publishing company wants to promote their titles through social media Which strategy would best support them?
- A. Cultivate a relationship with an online book club to share announcements and offer free books
- B. Offer low cost writing workshops scheduled as shareable events.
- C. Post videos of interviews with published authors bundled with "buy now" social commerce options.
- D. Auction signed copies of the books on retail shopping sites.
Answer: A
NEW QUESTION 14
A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?
- A. Hire an outside company to take over customer communications on current social media platforms.
- B. Start live streaming videos of exercise classes to encourage more people to join.
- C. Focus on analytic data from their current platforms to identify the customer preferences and demographics.
- D. Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.
Answer: D
NEW QUESTION 15
A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?
- A. Last social touch
- B. Position based
- C. Single source
- D. Multi source
Answer: D
NEW QUESTION 16
Which of the following is the chief disadvantage to using social media?
- A. You can gather information about what customers want in products.
- B. A company must establish policies covering social media usage and provide training
- C. A company can lose control of how its corporate logo is used.
- D. In a crisis situation, a company's reputation can be damaged quickly.
Answer: D
NEW QUESTION 17
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?
- A. A gourmet food truck selling upscale sandwiches.
- B. A mobile pet grooming service.
- C. A franchise restaurant company with 30 locations.
- D. An art gallery selling antique paintings.
Answer: D
NEW QUESTION 18
David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site.These policies provide Davids organization the ability to collect and use data about the user, such as their interests.Which of the following would be an inappropriate use of this information'?
- A. The owner of the site uses the contact information to sell them services from other companies he owns
- B. The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community
- C. The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities
- D. The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors
Answer: A
NEW QUESTION 19
Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?
- A. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.
- B. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
- C. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
- D. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
Answer: C
NEW QUESTION 20
Stuart is the social media risk manager for an international drone enthusiasts association. He has noticed various chapters around the world using images and copyrighted materials. What shouldStuart do to ensure the association's social media sites are in compliance with the various legal regulations internationally?
- A. mail the users and request they show permission they are allowed to use the materials.
- B. Require users to accept a terms-of-use license and privacy policy before they can post any content
- C. Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.
- D. File a lawsuit against the users for posting copyrighted materials on his site.
Answer: B
NEW QUESTION 21
Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee's personal social media usage guidelines. Why is it important to include personal social media usage guidelines?
- A. Competitors may recruit employees who are vocal about the company through their personal social media usage
- B. Personal social media usage would not provide transparency.
- C. Personal social media usage can have a negative impact on the company's reputation.
- D. Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.
Answer: C
NEW QUESTION 22
A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site.
What is the most cost effective way to make sure potential customers can still reach him?
- A. Ignore the other sites because his primary audience does not participate on them.
- B. Create placeholder pages that redirect visitors to his Web site or other social media sites.
- C. Hire someone to create and maintain his online presence on other social media sites.
- D. Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)
Answer: B
NEW QUESTION 23
An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?
- A. Alert passengers via text message about special offers on future flights
- B. Notify airport management to update departure boards hourly
- C. Notify passengers via text message within 15 minutes of flight delays
- D. Alert the baggage handling department to move bags to temporary storage
Answer: D
NEW QUESTION 24
The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?
- A. Schedule an event on Facebook.
- B. Share videos of previous signings on YouTube.
- C. Post images from the novels to Pinterest
- D. Update their biographies on Linkedin
Answer: B
NEW QUESTION 25
Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?
- A. The 80/20 rule
- B. Promotion, sharing, and engagement
- C. The 90/9/1 rule.
- D. Reach, relevance, and resonance.
Answer: B
NEW QUESTION 26
Which of the following is a benefit of social media auditing?
- A. Focus efforts on only the most important social media sites.
- B. Maintain a specific style and tone in future social media posts.
- C. Prevent bad data from entering the campaign decision making process.
- D. Compare your social media presence to your competitors.
Answer: D
NEW QUESTION 27
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
- A. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
- B. Define strategies, implement; monitor and adjust; listen and analyze
- C. Implement, monitor and adjust.
- D. Implement, monitor and adjust, listen and analyze.
Answer: A
NEW QUESTION 28
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings.When he creates a social media posting, which of the following messages would be an effective call to action?
- A. Share this with all of your friends
- B. Schedule a video shoot today, to receive a 10% discount
- C. Message me for details
- D. Watch this video compilation to see what services we have to offer.
Answer: B
NEW QUESTION 29
A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?
- A. Data transformation
- B. Evaluation and interpretation
- C. Data mining and patterning
- D. Target data preprocessing
Answer: D
NEW QUESTION 30
A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale.
What is the company trying to calculate?
- A. Return on engagement
- B. Customer loyalty
- C. Return on investment
- D. Follower sentiment
Answer: A
NEW QUESTION 31
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